I wanted to share some thoughts on Google's in-page analytics feature via email. In my experience, in-page analytics has always been super buggy, and I've never been able to get a lot of value out of it. That said, I'm definitely a fan of heat map analysis, and even more so, session recording services. There are two very affordable alternatives that we recommend over Google's in-page analytics. They're significantly more stable, and provide way more value. The tools are FullStory and HotJar.