One of the struggles for e-commerce business owners is gaining a level of insight into the data that is clear and actionable. Custora is an amazing software package that analyzes sales data and then provides the information in a form that can help retailers design and manage tailored marketing plans for every customer.
I'm particularly excited about the cohort data which arranges purchasing behavior into an easy to read and actionable waterfall. The software integrates with many popular email, Google Analytics and ecommerce platforms such as shopify for fast implementation. The pricing is monthly and based on the number of customers tracked.
Given the value of the data to any that is involved with customer lifecycle marketing, customer lifetime value analysis and customer cohort analysis, Custora is an unbeatable value. If you need help with implementation or with interpreting and turning the data into a marketing program, then be sure to contact Brainchild Commerce for help.