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Every day new marketing and advertising tools are being introduced that will supposedly help everyone in marketing and advertising do our jobs faster, cheaper and better. This blog is my attempt to try or learn about them all. I'll keep up with it until the task becomes so overwhelming that I run from this profession to do something more calming, such as being a goat herder in Peru. Please share your suggestions and ideas as new tools are introduced faster than any marketer could keep up.
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