Marketing Toolbox

One important facet of Search Engine Optimization is understanding the depth and frequency of the GoogleBot crawl. Said another way, there are strategies for maximizing the number of pages indexed or crawled by the search engines. This is particularly important for sites that are not frequently updated, that do not focus on recent news or those that are 1,000 pages or more.

 Here are some helpful resources to understand the many sides of this issue:

• Googlebot Crawl Strategy
• Server Logs and SEO
• Advanced Log File Analysis and SEO
• Server Log Data and SEO
• Technical SEO Guide to Crawling

Proficiency in marketing comes from knowledge and application. One way to improve the learning side of the equation is to take some free online marketing courses from Google.  It's especially useful for Google Analytics. Courses are available in these locations:

• Google Analytics Academy
• Google Course Catalog (from Alison.com)
• Class Central