Facebook is slowly growing into a f-commerce or e-commerce platform as either a complement or addition to a company's existing e-commerce site. While some big brands have struggled, smaller brands that are designing an experience that lives within Facebook appear to be succeeding.
Third Party f commerce applications to explore:
Buddy Media - offers a range of social media solutions including tools for building numbers of fans and fcommerce storefronts.
Payvment: Builds Facebook stores for for small to mid size companies as well as other tools for improving consumer engagement.
Areas within Facdebook that are business or fcommerce friendly:
- Like buttons
- Graph API (app enables businesses to personalize user experience based on user profile)
Companies that have struggled with f commerce:
JCPenney (shut down)
GameStop (shut down)
Gilt Groupe (shifted back to social media only)
Companies that are succeeding with Facebook f commerce sites:
Procter & Gamble/Pantene: photo share, links to ecommerce site
Fab.com - pays $25 for referrals that purchase, no store, all commerce on separate site
Tutu Cute LLC - Facebook experience and store
J Brand - Facebook clothing store